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Marketing Engineer

Marketing Manager (US)

IDEA StatiCa is a leading international innovator in the field of structural analysis and design of structures. Our applications are desktop as well as cloud-based and enable structural engineers in more than 110 countries worldwide to accurately design structural members, which they had estimated before. 

The Marketing Manager implements IDEA StatiCa's strategic goals and objectives by acting as the responsible person in the US for marketing activities, processes, and tools. 

The position can be either partially or fully remote. The office is located in Mount Laurel, New Jersey. We prefer candidates from the Philadelphia and South Jersey area, but a fully remote position is also possible.

What will you do?

  • Implement global marketing strategy into local US marketing activities
  • Ensure alignment of processes and procedures in sales and marketing between the local subsidiary and HQ
  • Transfer the global knowledge of the target customer group standards, their principles, and workflows into the US-specific engineering environment
  • Coordinate and manage local marketing and sales campaigns with respect to the global brand and general requirements
  • Manage and develop the IDEA StatiCa marketing platform to increase sales opportunities and customer satisfaction.
  • Set up & monitor KPI & website/digital media reporting
  • Continuously improve the IDEA StatiCa website and adjust it to local US specifics and requirements—architecture, content, and performance metrics.
  • Coordinate participation and presentation at local structural engineering events
  • Control local marketing budget
  • Social media management
  • Manage external suppliers
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What are the requirements?

  • Min. 3 years of experience in international product marketing (ideally in the engineering software industry)
  • Advanced skillset in SEO/GEO, copywriting, and marketing automation
  • Practical knowledge of marketing tools from the corporate toolkit (CMS, CRM, marketing automation, website analytics...)
  • High level of analytical and problem-solving skills
  • Self-motivation, enthusiasm, and initiative to fit quickly into a progressive tech company  
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Why to work with us?

  • Join a cutting-edge technology company
  • Be a part of an international expansion shaping the industry
  • Competitive pay and benefit package 
  • Support for continuous education 
  • A global team of structural enthusiasts (120+ employees worldwide)
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Are you interested?

If you are interested in this position, we would love to hear from you. Let us know at office@ideastatica.com.

And, do not forget to attach your resume.