Marketing Manager (Americas)

IDEA StatiCa is a leading international innovator in structural analysis and design. Our applications are desktop as well as cloud-based and enable structural engineers in 120+ countries worldwide to accurately design structural members they had estimated before.

The Marketing Manager implements IDEA StatiCa's strategic goals and objectives by acting as the responsible person in the US for marketing activities, processes, and tools.

The position is fully remote .

What will you do?

$Implement a global marketing strategy into local marketing activities across the United States and all of the Americas$
$Ensure alignment of processes and procedures in sales and marketing between the local subsidiary and HQ$
$Transfer the global knowledge of the target customer group standards, their principles, and workflows into the local-specific engineering environment$
$Coordinate and manage local marketing and sales campaigns with respect to the global brand and general requirements$
$Manage and develop the IDEA StatiCa marketing platform to increase sales opportunities and customer satisfaction.$
$Coordinate participation and presentation at local structural engineering events$
$Continuously improve the IDEA StatiCa website and adjust it to local specifics and requirements - architecture, content, and performance metrics.$
$Set up & monitor KPI & website/digital media reporting$
$Control local marketing budget$
$Manage social media channels$
$Coordinate external marketing suppliers$

$Min. 3 years of experience in international product marketing (ideally in the engineering software industry)$
$Advanced skillset in SEO/GEO, copywriting, and marketing automation$
$Practical knowledge of marketing tools from the corporate toolkit (CMS, CRM, marketing automation, website analytics...)$
$High level of analytical and problem-solving skills$
$Self-motivation, enthusiasm, and initiative to fit quickly into a progressive tech company$

If you are interested in this position, we would love to hear from you. Let us know at office@ideastatica.com.

And, do not forget to attach your resume.

IDEA StatiCa is a leading international innovator in structural analysis and design. Our applications are desktop as well as cloud-based and enable structural engineers in 120+ countries worldwide to accurately design structural members they had estimated before.

The Marketing Manager implements IDEA StatiCa's strategic goals and objectives by acting as the responsible person in the US for marketing activities, processes, and tools.

The position is fully remote .

$Implement a global marketing strategy into local marketing activities across the United States and all of the Americas$
$Ensure alignment of processes and procedures in sales and marketing between the local subsidiary and HQ$
$Transfer the global knowledge of the target customer group standards, their principles, and workflows into the local-specific engineering environment$
$Coordinate and manage local marketing and sales campaigns with respect to the global brand and general requirements$
$Manage and develop the IDEA StatiCa marketing platform to increase sales opportunities and customer satisfaction.$
$Coordinate participation and presentation at local structural engineering events$
$Continuously improve the IDEA StatiCa website and adjust it to local specifics and requirements - architecture, content, and performance metrics.$
$Set up & monitor KPI & website/digital media reporting$
$Control local marketing budget$
$Manage social media channels$
$Coordinate external marketing suppliers$

$Min. 3 years of experience in international product marketing (ideally in the engineering software industry)$
$Advanced skillset in SEO/GEO, copywriting, and marketing automation$
$Practical knowledge of marketing tools from the corporate toolkit (CMS, CRM, marketing automation, website analytics...)$
$High level of analytical and problem-solving skills$
$Self-motivation, enthusiasm, and initiative to fit quickly into a progressive tech company$

If you are interested in this position, we would love to hear from you. Let us know at office@ideastatica.com.

And, do not forget to attach your resume.